I think I've discovered what Trump really, really wants to be. He wants to be an influencer, and Natalie Harp is his assistant. She's fairly hip about technology (They say she's the one who helped put up the images of Trump as Elvis, etc, and the Obamas as gorillas), so she can make happen what Trump dreams up.
In my mind, influencers work on selling merchandise. They do want be well known, but in the way to selling stuff. But the stuff they usually promote are small, relatively inexpensive things, though the media pays them to advertise ẅhatever they're marketing, which can end up getting them a lot of cash.
Some of this really parallels what Trump and the family is doing, though in a clumsy way. (In the post-MAGA world, clumsiness follows the star performers as they chase the dollars.)
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